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365 Project, Personal

365 Project: Nescafe

Nescafe

February 8, 2011

Para kanino ka bumabangon?

This tagline from Nescafe’s commercials struck something in me. Every morning, while preparing to go to work, I watch their commercial on tv and it made me think… just why the hell do I wake up every single freakin’ day? What (or who) is my reason for going through all this? Is it because of my work, that sense of wanting to earn so that I have something to spend… Or a sense of pride in knowing that I do something not only for me but for others too… Or maybe it just routine already, going through the motions of waking up because this is what I do everyday. Don’t you ever wonder about this yourself?

For me, I wake up and go about my daily business because this is what I want to do. I do this for me. Everything and everyone else is circumstantial. Some might think it’s either selfish or self-centered of me to say this… but as of now, it’s the truth I know.

Life lived without reason is not worth living at all. So find your reason for all this madness, it may not be much but it’s something that makes your mornings worth the bother. Ikaw, para kanino ka nga ba bumabangon?

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